This is the first in a series of quick tips for using various social media platforms. I personally absolutely love Instagram and have been using it a lot recently on holiday so where better place to start. Please feel free to add any suggestions and tips of your own.
- Getting started with Instagram – check out this handy guide from Instagram
- Follow relevant and interesting people; friends and people with shared interests and regularly like/comment on their photos
- Post beautiful pictures. Use apps to improve the look of your photos – eg. editing pictures, adding different filters, make collages, add text etc Some of the ones I use include: Snapseed, PicStitch, Photogene for example
- Vary your content – don’t just plug your products or photograph every meal you eat. Be creative and post regularly but not excessively
- Hashtags: Search for relevant hashtags and use them but don’t overdo it. More than two is too many. If you want to increase your exposure and be seen by a wider audience on Instagram, not just those following relevant hashtags, consider using popular hashtags like #instagood, #photooftheday, #cloudporn, #foodporn or #nofilter (if you’ve genuinely not used one!). Create your own hashtag (but first make sure it’s not already in use) and encourage others to use it.
- Tag other people using @ username
- Add a location (taking care not to give away personal details like your home address etc)
- Promote your pictures across other social networks but NOT Twitter – Twitter no longer allows instagram photos to be displayed and it requires an extra click to see them which irritates users. Post pictures separately into Twitter.
- Use the new Instagram video feature and have fun with it
- Run photo competitions and encourage people to post their photos using a particular hashtag but be aware these can go disastrously wrong and the photos might be colourful and eye-catching but certainly not relevant to the brand/competition
If you need a spot of inspiration and want to see some creative examples of brands using Instagram check out this post from Econsultancy and also this one